Denso Robotics is an established leader in the small assembly industrial robotics segment, continuously setting benchmark in reliability, flexibility and functionality with over 85,000 DENSO robots installed across the globe.

Denso Robotics Europe


Technology manufacturing


Graphic designs: print/exhibition/digital, web design and development.

The brief

With a growing business in Europe, Denso Robotics was looking for a creative team that could be their external “and yet internal” design agency. They reached out to Wani Creative to deliver a small design job. Before we knew it, we became their preferred design agency, looking after almost all of their creative needs.

The solution

We learned more about Denso Robotics with each project, one of the world’s largest automotive parts manufacturers. DENSO has been a leader and pioneer in manufacturing automation, including the design and manufacturing of industrial robot arms, since the 1960s. We got to understand their value proposition, products, and clients. This knowledge enabled us to define and develop a new creative direction that was consistent throughout all applications: print materials, exhibition stands, and digital experiences.

The results

The new look and feel for Denso Robtics Europe was bold, daring and striking. We applied a darker, stronger colour scheme to a clean minimalist design approach. The new brand personality was robust, bold, edgy, dynamic and agile.



Jackson Global