Denso Robotics Europe
Technology manufacturing
Graphic designs: print/exhibition/digital, web design and development.
With a growing business in Europe, Denso Robotics was looking for a creative team that could be their external “and yet internal” design agency. They reached out to Wani Creative to deliver a small design job. Before we knew it, we became their preferred design agency, looking after almost all of their creative needs.
We learned more about Denso Robotics with each project, one of the world’s largest automotive parts manufacturers. DENSO has been a leader and pioneer in manufacturing automation, including the design and manufacturing of industrial robot arms, since the 1960s. We got to understand their value proposition, products, and clients. This knowledge enabled us to define and develop a new creative direction that was consistent throughout all applications: print materials, exhibition stands, and digital experiences.
The new look and feel for Denso Robtics Europe was bold, daring and striking. We applied a darker, stronger colour scheme to a clean minimalist design approach. The new brand personality was robust, bold, edgy, dynamic and agile.