Maseco Asset Management
Web design and development
The success of Maseco, a small but serious player in the asset management industry, is built on their ability to look after clients’ investments. Wani and Maseco are old friends. We’ve handled their print design for years. When they decided to launch into the online space with a new website and brand personality, it was only natural they would come to us.
We love a blank canvas. It means we can really flex our creative muscles. At the time, Maseco didn’t exist online, which presented a fantastic opportunity to do something interesting. After consultation, we decided to use illustrations instead of photography. This approach, complemented with quirky typography, instantly sets Maseco’s website apart from others in the industry.
We’re not gonna lie. This was a tough one. The main challenge was tracking down illustrations that were professional yet playful. Secondly, the client insisted on using muted and muddy colours, while we suggested a much brighter palette. We spent many hours testing various colours schemes to find the right compromise. Challenging, yes. But the client was happy with final result, and so were we.