Wani Creative
100 Harris Street
Pyrmont 2009
New South Wales
Australia
Truly Vape
E
Brand identity, packaging design, copywriting, print marketing materials, web design and development.
The popularity of vaping has soared since the modern e-cig was invented in 2003. Truly Vape launched in 2017, offering premium-quality e-liquids at affordable prices. They knocked on our door seeking brand, packaging, and website design: ‘We need an authentic, high-quality brand that’s easily identifiable in a crowded and rapidly growing market’. You betcha.
We fired up our creative brains and developed a striking yet simple typographic logo concept. Designed to appeal to both seasoned vapers and newbies. The vibrant colour palette we chose for the packaging and website is inspired by Truly Vape’s unique range of e-juices. We made sure that the packaging was visually arresting without compromising our ability to included the tons of legally required safety information.
Holy smoke! The packaging is classy and eye-catching. The website gives users a dynamic and engaging experience, thanks to the inclusion of regularly updated social media content. This major branding project has taken Truly Vape a step closer to building an online community around the brand and its range of products. Onwards in the march against traditional tobacco.
