CASE STUDY


Capsifi

The most visionary digital business platform according to Gartner. Capsifi revolutionises how fragmented business knowledge can be captured and harnessed to become a powerful tool.
Client

Capsifi


Industry

Technology


Deliverables

Brand strategy and value proposition, corporate identity, brand system guidelines, language and messaging, copywriting, print/exhibition/digital designs, web design and development, application UI and UX designs.


The brief

In a world where companies are racing to become digital, nobody has cracked the code on how to digitally capture the “secret sauce” of an enterprise. Enter Capsifi, the unique SaaS-based platform that captures an enterprise business model. The challenge – help the make a complex and sophisticated product simple – with a refreshed value proposition that people “get” along with a fresh brand and interface.

The solution

We started by deconstructing the brand to its core – looking at how Capsifi helps companies solve real business problems and then built the brand proposition – piecing the many components together under a simple concept – that Capsifi was a Digital Business Platform.

The results

Clear purpose and value proposition. A concept that is easily explainable and communicated. A brand that is fresh and vibrant with a contemporary design. Capsifi stands out from the crowd and was relaunched to coincide with being propelled onto the Gartner magic quadrant as the most visionary product in its class. Not a bad start. It’s now turning C-suite heads across the globe.

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PROJECTS


Denso